Skegness Magazine

On American TV now !

Jolly Fisherman’s latest success

SKEGNESS received one of its biggest publicity boosts for some years when a “Jolly Fisherman” statuette was recently presented to American TV personality Ed Sullivan.

The presentation took place at a British Railways exhibition in New York. The statuette was handed over by platinum haired Miss Joan March, British Railway Queen—and the “ceremony” was seen by viewers of the Ed Sullivan programme.

Members of Skegness Advancement Association at their recent meeting, saw a series of photographs taken at the New York exhibition.
At the British Railways centre at Rockefeller Plaza there was a special window display marking the golden jubilee of Skegness’ “Jolly Fisherman” poster.

IN ICING TOO !
There was also a cake and champagne party—the cake bearing the portrait of the Jolly Fisherman in coloured icing. A dummy iced cake was used in the window display.
Part of the exhibition was a blown up reproduction of the history of the poster which Mr Willan G. Bosworth, Skegness Foreshore Director wrote for “Coming Events in Britain.”

Ed Sullivan is the first American to be presented with a Jolly Fisherman statuette. He was chosen to receive this award in appreciation of his advancement of American tourists to Britain creating Anglo-American goodwill.

1959 Skegness news article