1950s
ONE of the men who helped to transform Skegness from just another small seaside town to a popular holiday resort, with attractive garden lay-outs and modern amenities, Mr. Rowland Henry Jenkins, Surveyor to Skegness Council for 40 years, died at his home at High Wycombe, Buckinghamshire, last Tuesday. Aged 75, he had been in failing health for a number of years.
When he retired in December, 1952, Mr. Jenkins and his wife, Florence, moved to Lymington, Hampshire, where lie supervised the building of their new home, subsequently moving to High Wycombe to be near friends. The funeral took place at Oxford Crematorium on Friday.
A native of Kent, when he came to Skegness the resort’s only man-made attractions were a junk shop, a spiral railway and an old ship on the beach. This vessel, the “Eliza” ended a noteworthy career in 1911 when it was sold by public auction for £16 10s.
He was appointed Surveyor in 1912 and as the Council had just purchased the Foreshore from Lord Scarbrough, Mr. Jenkins was given the task of laying it out. During the course of 40 years he designed and carried through the building of the Embassy, bowling greens, swimming pool, boating lake, the Sun Castle and the waterway.
ARTISTIC SENSE
The first of these developments was the bowling greens on South Parade and before leaving the town, Mr. Jenkins saw the completion and official opening of the beach promenades, the North and South Bracings.
Many ideas he applied in his lay-out of the resort came from experiences gained while travelling abroad, and the Axenstrasse is an imitation of something that had caught his eye in Switzerland.
Above all else Mr. Jenkins was an artist and used his artistic sense in the design and lay-out of the buildings and gardens of the Foreshore.
The ruined castle wall screening the number two amusement park, the walks, the wide decorative boulevards—in fact nearly all the amenities which have attracted visitors to Skegness, can be attributed to him.
A tablet, placing on record Mr. Jenkins’ work for the town, was fixed to the wall of the Embassy in 1954. It was put there by workmen, without any official ceremony.

Mr. Jenkins — or Captain Jenkins as he was perhaps better known—founded the 1st Boys’ Brigade Group and was leader of it for many years. He was a member of the Baptist Church and from 1945 to 1946 was president of the Rotary Club of Skegness.

Photo left: Mr Rowland Henry Jenkins, designer of Skegness Foreshore.
WHY HE MOVED
He was married while in Skegness in 1914. During his life in the town he lived in Willoughton Road before moving to a house in Drummond Road facing the Sea-croft Golf Links.
His reasons for moving to Lymington were that he did not want Council people coming to him for advice when such problems that might arise could be easily dealt with by his successor.
This unhappy situation had faced him in his initial years as Surveyor and Mr Jenkins was determined that it should not happen again.
He later admitted to his friends that moving away from the town where he had spent so much of his life had been a mistake.
From time to time he visited Skegness and over the last Christmas period spent a number of months in the Sandom Nursing Home.
Mr. Jenkins leaves a widow. At the funeral on Friday was Mr. Cedric Fry, of Seacroft, a close friend of Mr. and Mrs. Jenkins.
ENDURING WORK
A former Skegness man, who signs himself “Old Boys, 1st Skegness” has contributed his appreciation of Capt. R. H. Jenkins.
“The Sun Castle, Compass Gardens, Axentrasse, Needles and Venetian Bridge are but a few of the buildings planned for our pleasure by Captain Jenkins. Most Skegnessians will remember him as the town’s Surveyor and Water Engineer whose work and service is honoured by the Embassy plaque.
Those things will last awhile but his greatest love and most enduring work will not be the materials he fashioned in concrete, but in helping to shape the destinies of his Brigade boys. As Captain of the 1st Skegness the Boys’ Brigade he held the chief responsibilty in care and training for manhood of upwards of 600 boys aged between 11 and 18 years. He was to most of us the embodiment of awe, discipline, gentleness and justice out of which grew reverence and love.” Those things will last awhile but his greatest love and most enduring work will not be the materials he fashioned in concrete, but in helping to shape the destinies of his Brigade boys.
GOOD INFLUENCES
Throughout the world are men of Skegness parentage who successfully follow his precepts, a fact one felt which gave Captain Jenkins his deepest satisfaction in life. He was a staunch man of God whose good influences will be felt through many generations of time. Our Captain well deserved eternal peace with His Captain.
” I close my tribute to Captain Jenkins’ life and example, and I feel sure my contemporaries would voice it too, with words of a favourite hymn of his : ‘ Now thank we all our God, with heart and hands and voices.’ ”
Since this article was published in the local newspaper in the 1950s, the Embassy Theatre has been completely rebuilt, so we wondered if the plaque to Rowland Jenkins had been reinstated within the new building. We went along to the theatre to investigate. Sure enough, we found the plaque erected on the wall to the left as one decends the stairs to the lower foyer.