Skegness Magazine

Source: Skegness Standard 2nd November 1960

Skegness’s famous Jolly Fisherman appears for the first time with his great-grandson on the new British Railways poster, 2,000 copies of which are to be distributed throughout the 1961-62 season.
The sea-booted, sou’wester’d old salt, for fifty years one of the world’s most famous seaside poster characters, went into semi-retirement in 1959 to enable the poster boy to succeed him as the resort’s trademark.
“People were bewailing the loss of the Fisherman,” says Foreshore Director, Mr W G Bosworth. “But the poster boy has been so popular that we decided to incorporate both of them in the new design.”
Still in the famous posture, they are now depicted bounding along the foreshore instead of the beach, and the original slogan “Skegness is so Bracing!” - first used at Easter 1908 to advertise half-day excursions from King’s Cross to Skegness at three shillings return fare - is used in a new form, extolling the delights of the resort for both young and old.