Skegness Magazine

Source: Skegness Standard 15th March 1950
Photo: Wrates Pier Snaps, Skegness

Enterprise is the by-word of the directors of Jolly Fisherman Products, manufacturers of the well-known potato crisps, of Albert Road, Skegness, for they believe that an expansion in the size and prosperity of Skegness as a seaside resort will mean a corresponding expansion for their firm.
Since the formation of this prosperous concern, which is a subsidiary company of LEB (Food Products) Ltd of London, the directors have made every possible effort to publicise the resort. John Hassall’s famous creation, the Jolly Fisherman, has been incorporated in the design of their crisp packets, which also prominently display the words ‘Jolly Fisherman Crisps’ and ‘Made in Skegness’, and which are sold throughout the country. Their new acquisition, a two-ton Austin lorry, pictured above) has also been decorated with the air of publicising Skegness, and, as can be seen from the photograph, the words ‘Jolly Fisherman’ and ‘Skegness’ are displayed on the front and sides of the van, with a painting of the jolly old sailor on either side.

It is estimated that the lorry will travel some 700 miles each week, and will visit London, and many provincial cities including Birmingham, Sheffield, Nottingham, Grimsby and others, taking out over 1000,000 packets of crisps.
The idea of using the Jolly Fisherman for this duel purpose was suggested by Mr Harold Fainlight, on of the directors who is pictures above (centre) with his two co-directors, Mr W Hussey (left) and Mt S Reeves (right), and permission to use the design was readily granted by the British Railways, who own the copyright.